subject: Are Scentsy Reviews Showing You How To Build A Scentsy Business Online? [print this page] There are a number of Scentsy reviews available online. And, that is because Scentsy has really made a name for themselves as a high quality direct sales company in the MLM industry.
But, how many of the Scentsy reviews that you read online are giving you tips on how to build your Scentsy business with online marketing? Most of them just seem to be talking about the Scentsy opportunity and whether or not it is a good business or some kind of scam.
Well as far as Scentsy reviews go, this one will be a little bit different. You see I believe when you are evaluating any MLM business opportunity, you need to have an understanding about how to succeed as much as you do about the business itself.
Now it is important to be clear upfront that I am not a Scentsy consultant and sell Scentsy products or sign up Scentsy independent associates. This is strictly a third-party Scentsy review from an internet marketer perspective.
A little bit about Scentsy.
Scentsy was founded in 2004 by Orville and Heidi Thompson. The company is headquartered in Meridian, Idaho and has experienced tremendous growth in recent years. There simple concept is to offer safe, wickless alternatives to scented candles.
It must be working because Scentsy has been noted as one of the top 100 company in Direct Selling News, which is the official publication of the Direct Selling Association. There 2009 sales of just over $178 million put it at number 64 on that list.
By all accounts, Scentsy is a solid company with a great product, strong management and a proven track record.
Still, the facts in network marketing are staggering. 97% of those who get involved with an MLM business opportunity like Scentsy fail to ever make over $100 per month. Scentsy may be well suited for home parties, but the wise Scentsy consultant will not ignore the power of the Internet and learning how to build the business online.
This is the information that other Scentsy reviews are not giving you.
Here is the secret three step process that all the top producers online use to build any MLM business.
(1) Step One is Building a List.
This is not simply creating a list of all your friends and family to invite to your Scentsy home parties. Instead, the top MLM producers online are attracting high-quality, highly-target leads and prospects to their own personally branded, relationship building Internet presence.
The top MLM producers online are not sending potential leads to some company replicated web site or to their facebook profile which is simply a blatant promotion for their Scentsy business. Instead, they are bringing them to a personalized blog or other web sites that are set up to establish them as a leader and a provider of value. And that brings us to step two.
(2) Step Two is Build a Relationship with Your List.
People still join people in business, and this is particularly true in the realm of network marketing. Your Scentsy business opportunity may be very attractive to lots of people. But the reason that someone is going to join the business is typically because of the relationship with the person who will bring them in.
Building relationships with your list begins with the very first contact that you have with someone. You personalize your Internet presence with videos throughout your marketing and sale process. You are able to stay in touch and continue to add value with personalized and customized email auto-responders.
The power of Internet automation makes it possible for you to maintain a relationship with hundreds to thousands of people on your list as it continues to grow. And, that is what will set you up for step three.
(3) Monetize Your List.
Let us just be upfront in our Scentsy reviews here. If you are going to be in a Scentsy business, you want to make money from your efforts. Because the top MLM producers online are focusing on building a relationship with a growing list by constantly adding value, it makes it easy for them to monetize their list.
This happens in a couple of different ways. First, there are a number of different tools that any person will need to set up, operate, and promote their MLM business online. When you recommend many of these tools to your list, the company who created the tools is usually happy to pay you a commission for introducing it to someone new.
And of course, the second way you monetize the list is signing up new distributors in your downline. Because of the relationships that you build and the value that you add, some of the people on your list are going to be motivated to join your team and work with you.
People want to work with leaders. If you follow the advice in this Scentsy review, you will become one of those leaders that others want to follow in MLM.
Are Scentsy Reviews Showing You How To Build A Scentsy Business Online?
By: Kevin Dervin
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