subject: Building Your Business With Local Seo Is Easier Than You Think [print this page] One of the best ways to capitalize on the growing local search numbers is to list yourself with the big wigs of the industry. This means, of course, Google Maps and Yahoo! Local. Listing with these huge names should be your first priority before you go on to something else. The reason is that if you list with these sites, the search engines and human searchers will always know where to find you and your job will be simple.
Getting Google Maps to list you is actually quite simple. All you have to do is fill out a little form and you'll then be sent a phone message or an email so that you can let them know you are who you claim to be. After that verification process, you'll usually have to wait about six weeks to see your site in the local search listings. You'll see that Yahoo! isn't much different, except the verification process is missing. Yahoo! will even allow you to design your business listing to your liking.
While Google takes a long time to approve you, Yahoo! approves applicants quickly. Whatever you do, just make sure you don't ignore this simple tip because it will take you a long way in your goal to reach out to the local audience.
It's important to have distinct landing pages if your business has more than one location. For local listings, don't try to create more than one targeted listing for a single business, though if there are several locations there's nothing wrong with targeting each separate location. But you need to make sure that each of the location links back to a landing page that is about that particular location and whatever is being offered in relation to it.
You don't want to have multiple local listings pointing at the same landing page or the site's main page, as this would make things unclear. Your landing pages should point visitors to exactly the right spot, as you don't want to make anything unclear to people. Even though this might look like a simple thing, it does matter.
It is also very smart to work on getting your company listed in the Yellow Pages directory (and other directories like it). YellowBook.com, YelloPages.com and SuperPages.com are all good directories. YellowPages.com, for example, offers businesses free listings online and they get more than one hundred million searches every month. On the other hand SuperPages.com supplies its listing to big portals such as About.com and MSN. It is free to list with them but the listing is basic.
You now have a number of effective methods to get quality local traffic. These are mostly simple tasks but they can take you a long way.
by: Dario Montes de Oca
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