subject: "world Cup Year," Taiwanese Garment Enterprises In Collective Nest [print this page] All "World Cup year," as the only mainland broadcast organizations, the World Cup monopoly control of resources at this time, CCTV's always "crazy" Nuggets. In April, held in Xiamen in mid-program advertising resources CCTV shows at the World Cup, Fujian enterprises play an important role once again. Japan and South Korea starting from 2002 World Cup, World Cup program from the lack of CCTV Fujian enterprises figure this year is no exception.
If you are looking for a "World Cup Marketing "In the large boost the brand's national strategy of enterprises, Ba Jin is an example. Spent nearly 10,000 yuan in 2002 to finalize CCTV World Cup gold resources, in 2006, Rimula Group also invested 38 million yuan was CCTV in the world Cup series of ads show the most striking part?? "scorer" in the naming rights; this year, Rimula Men CCTV has won the "before", "race", "extra" a total of five hours of high-quality advertising resources. Concern Rimula people should feel, during the 2002 World Cup, the brand can only be considered Rimula just started, but during the 2006 World Cup, Rimula unprecedented popularity in the country. Concern is Rimula success simply by advertising, "28 rule" embodied most vividly in his possession, if the World Cup marketing divided into 10, "2" refers to ad spending, "8" is the terminal with, during the World Cup, Rimula terminal network is always used various means through various channels and marketing with advertising. There is not enough if Rimula terminal support, even if the advertising playing another sound, which is up to enhance the reputation, or increase the number of sellers, not really propelled the brand to upgrade.
In Rimula behind the World Cup, also joined the marketing team of CCTV in Jinjiang of some enterprises, the effect will not be so obvious, some companies even "Wang Xiaoer New Year" Sell Amount year after year.
"To play the World Cup marketing is comprehensive strength, if the funds, terminals and related production facilities can not keep up, not as good as when the bystanders." Lion, a sporting goods manufacturer that the director of marketing.
Addition Rimula, the next month's World Cup, we can often see the other benefits, a figure Jinjiang company Dell, according to Delphi Group's brand vice president of benefits, special assistant to the president revealed to this reporter why bother Del benefits invested in the CCTV broadcast the World Cup more than 3800 million, of which 26.08 million yuan World Cup spots, and other sets of broadcast 12 million yuan, "the ground marketing we are ready." why bother, said Del Hui's "impression of Football "series has emerged out of stock situation, now a large-scale and single. Jay this year by helping a new ad casting, assembling a series of activities such as Del slogan benefits to further enhance the impact of del benefits after the brand through integrated marketing during the World Cup, Del benefits and strive to achieve greater breakthroughs.
"world Cup Year," Taiwanese Garment Enterprises In Collective Nest
By: sisi
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