subject: Marketing Your Business To Australia [print this page] Marketing Marketing
Marketing is the ability to promote your products and services in such a way that it creates interest, branding and promotion to attract new and existing clients.
Basic principles can be used to promote your service and products. We now have available the internet, face book and twitter whereas years ago they were not available. The principles of marketing remain the same.
There are many different avenues to market your business. You can try direct marketing which involves a direct approach to contact your clients either by phone, email or mail. You could also choose to advertise within a magazine, newspaper radio, billboard, or TV. The advertising medium is about branding and recognition. You could also use the internet which offers a 24/7 worldwide audience and the possibilities of growing your network or business overnight. Trade shows can also be useful as they are created to apply to a specific target market. Being in the middle of this market may help promote your business.
These are just a few of the methods you can use; there are also plenty of others to try. It is a good idea to experiment to see what works for your business.
However, firstly and most importantly, you must know your audience. Successful campaigns live or die based on a company's understanding of their customers. If you can identify your customers' requirements, you can successfully target products and services at them. After all, there is very little point in selling lipstick to middle aged men, or sports cars to kids!
Giving your clients an offer or promotion is a great marketing trick. By having the client feel like they need to act, you can have your customers emotionally buying.
Always run a test before you launch a big campaign. Ideally, test more than one version of a web page, email, or mail shot before you roll out the main advertising campaign. Continue testing every aspect of your campaign. Make testing your mantra-you can never do enough of it!
Networking is a great way to use other people's strengths. Ideas and marketing opportunities may present themselves to you in networking. Joint ventures and other business opportunities also arise.
The best campaigns are not based on price alone. If you market a product or service based purely on price, you will end up in a discounting war with your rivals. Worst case scenario is that this will end up in bankruptcy-which is hardly the best end result of a campaign!
Customer care and after sales service is also important to many customers. Try to not just get an immediate sale but build a relationship with the client.
Use multiple techniques. If you rely on one specific form of marketing, you will be left high and dry if it is not very successful. Try lots of different media outlets, from mail shots to pay per click. Integrated marketing is the best way to achieve success across the board.
Nothing beats good experience built up over a number of years. Everybody makes mistakes, but as long as you learn from them, you will become a better marketer in the long run.
by: Mahk Richards
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