subject: DRTV Media Buying- Frequently Asked Questions [print this page] DRTV media buying is a great way to get the word out about your company, product, or service. This article will take a look at some frequently asked questions from the client's perspective. If your company is considering DRTV then I am sure a few of these questions have gone through your mind.
What is DRTV? DRTV stands for direct response television, and it is an advertising platform that companies use in order to sell products or generate leads. DRTV advertisements ask the consumer to take a specific action. Consumers will generally be asked to pick up the phone to purchase/get more information, or visit a website to fill out a form.
What is Short Form vs. Long Form DRTV?
Short form DRTV media buying consists of an advertisement that lasts 2 minutes or less, while a long form advertisement (often referred to as an infomercial) will last 2 minutes or longer.
How Much Does DRTV Media Buying Typically Cost?
This is determined by several factors such as short form vs. long form, specific air times, target market, cost of production, etc. Any company with a decent sized budget can take advantage of DRTV advertising, but you need to call a DRTV media buying agency in order to get specific rates for your project.
Will DRTV Advertising Work for My Company?
It is a proven fact that DRTV media buying is a terrific way for businesses to generate new sales and leads; however it is important that a DRTV media campaign be professionally designed and executed. If you want to see results, discuss your company project with a professional DRTV media buying agency.
These are a few common questions asked about DRTV media buying. In order to get specific details, it is suggested that you contact a DRTV media buying agency to discuss your options.
DRTV Media Buying- Frequently Asked Questions
By: jamiehanson
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