subject: The Advantages Of Modern Online Business Directories [print this page] The Yellow Pages as you are all aware, is an enormous reference source for information on contacts details of business in various industries. Whether it is information on mechanics, house painters, gardeners, business services, printers or anything else on the planet, you can locate them within minutes. However, with the introduction of the internet, people began searching for products and services through online directories. Consequently, online business directories emerged and have supplanted the offline directories.
Business directories such as the Yellow Pages have been established for quite some time, and for the majority of that time had been the fastest and simplest approach to finding a specific business, service or product in your location. Nevertheless, old-fashioned print directories possess some drawbacks in comparison with online business directories:
1. People today are using the Internet increasingly more to locate local businesses. The Internet offers an immediacy that can't be matched by a printed directory listing. Not only can you locate a multitude of businesses online, but additionally feedback, reviews and comparisons.
2. Nearly all printed business directories are only kept up to date once a year. Because of this a directory listing could be outdated by the time someone attempts to contact a business a few months after publication. As a business owner, printed business directory listings are ineffective for short-term advertising or seasonal special offers. By having an online directory listing, the business owner can easily modify their listing whenever they want.
3. The high cost of producing a print directory makes it necessary to charge relatively high prices for business owners to advertise in the listing. This high cost could be prohibitive for a small-business or start-up when cash flow is tight. Lots of businesses do not even track the response rate they get off their business directory listing, therefore they do not know precisely what each lead is really costing them. Web page visitor tracking is in contrast, simple to apply, and can provide you with a good idea of the performance of your marketing.
4. The environmental consequence of creating print directories is enormous. Over 4.5 million trees are cut down every year in the USA alone to produce phone books. As the cost of water and wood pulp increases, you can anticipate that print directories will end up much less attractive for advertisers. Lots of directories aren't even used, but simply thrown out in the garbage.
5. Online business directories are constantly improving with new technology. Local directories enable you to easily find businesses where you live, and provide pictures, maps as well as videos to inform you more about the businesses.
by: Anna Davidson
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