subject: What You Should Know About Kia Phoenix [print this page] Kia Phoenix carries a full line of Kia carsKia Phoenix carries a full line of Kia cars. Kia motors is a South Korean automobile manufacturer. It's one of the largest car makers in Asia and enjoys millions of dollars worth of sales each year. They have expanded beyond the Asian market and are available in the United States as well as American. Hyundai, another car manufacturer, also owns a portion of Kia motors.
Kia motors made its start building bicycles. It was a strictly Asian company that did not export its product. Several years later, the company transitioned into making motorcycles. These motorcycles were made for everyday use and were very popular among the local people of Korea. Twenty years later, the company delved into building automobiles.
The Kia company was primarily selling and making cars in Asia. It wasn't until the nineties when the company branched out into foreign markets. The cars, due to their cheap price and Japanese like styling, became very popular in European markets. The cars slowly began gaining in sales and popularity. The initial models were limited to only a few models and they only made cars, they did not have SUVs available in the line. The cars came to America and where first sold in a Portland dealership.
It did not take long for the car manufacturers to establish a market for themselves. The company went through many changes involving the look and feel of their cars. Great marketing efforts went into targeting the right customers for their products. They continued to look for ways to make their cars safer to drive and more affordable to buy.
As do all companies, Kia hit a financial problem in the late nineties and sold more than half of its operations to Hyundai. The company survived its financial problems as a result of this merger. It also decided to move in a new direction regarding its future sales. Kia decided to go in a more aggressive marketing strategy to target their core audience. The company made a lot of internal, managerial changes to meet its sales goals.
There was a restyling of Kia's automobiles that made them more stylish and appealing to the younger markets. The cars were made to stand out from the Japanese styled models to show they were Korean cars. The company thought this distinction would help set them apart from their competitors. The cars began to expand regarding the different lines. And they were being made in innovative styles and colors. These changes really helped to boost sales in European and American markets.
Kia Phoenix sells the complete line of Kia cars. Kia went through many changes and have now realized their share of the market. The line now includes SUVs and their overall look is very distinctive. It is very easy to spot a Kia automobile and this is exactly what the company wanted.
