subject: Gome Suning Paradise "big Three" Heavy Bombing Of The Golden Week [print this page] Wing Lok Si Wen said the loss of a manager should be life or death, war to expand sales to the end of the rebate to manufacturers
Has Gome, Suning, Yongle Home Appliances "Big Three" have each gracefully battle, prepared to heavy bombing of the upcoming "Golden Week." Reporters have learned that many home appliances sharing profit margin has been approaching or even below cost, but as a manager Wing Lok Si Wen said: "This war should be propped to play even at a loss, because a lot of home appliances store sales do not make money , but by the end of the rebate to make up for losses to the manufacturers to obtain small profits. "
States United States: introduction of air conditioning "bare net"
This year's "51", Gome will be "bare net" pull in the high-end product sales, "bare net" area prices will fall below the bottom line, at a discount price for its purchase price net = States United States - Transportation costs - Advertising costs - sales profit - storage costs - staff costs. According to reports, the country will be in stores the ad hoc U.S. "naked net", "package straight down," "single gift" area, Oaks, Changhong, Galanz, Hisense brand marketing kingpin model in full swing, each brands have at least 2 or more "bare net" model.
For "51," before the peak fitting, Gome stores will also put a lot of special machines, the price reduction of 15% -20% overall, and strong combination with the mobile phone brands, Nokia, Motorola, Samsung, Sony Ericsson and Lenovo, etc. 10 balance of multimedia mobile phones, music phones, camera phones prerelease OTC, including 20% joint venture brands fell -30%, and domestic brands fell 25% -40%, respectively.
Su Ning: Personal Group buy all appointments to save money
Suning will offer air conditioning, color TV, refrigerators, cell phones, kitchen appliances, "51" Campaign to save money booking. The five categories each category a total of 1000 top 200 customers: booking air-conditioned single hook and then provincial 100, Guiji another province, 200 yuan; appointment over one-piece flat-panel TVs, sending 5,000 to 200, sending at least 10,000 yuan 500, designated Model sharing profit up to 5,000 yuan; appointment refrigerator single province over 2000 dollars and then 100, then at least 5,000 yuan Province 200.
In addition, the reservation will be greater than its opening Group buy offer preferential time, whether you are individuals or groups to buy, as long as the reservation or on-site purchases over 5,000 yuan 8,000 yuan purchases over intention (other than specials), to receive reservation desk Group buy registration form, you can enjoy the Super VIP experience.
Wing Lok Si Wen: 10 days, none other 10 million yuan
Wing Lok Si text theme of the weekend will launch the "51" home appliances brand across the board sale will be??? Earthshaking upset the activities of brush. In ten days, the Haier, LG, Siemens, Samsung, Panasonic, Gree, Hisense and other famous Chinese and foreign appliance manufacturers New Products for "parity" sales support this event, the text is prepared Wing Lok Si under 200 million of resources, so that consumers can enjoy the benefits of shopping surprises value. Joint sale for home appliance brand, ice, washing, empty, full color promotional, sharing profit margin up 50%, some of the goods and packages up none other 5,000 yuan, total profit concession rate will reach 10 million yuan.
In addition, the text will be launched Yongle thinking "decals to win House ceremony audience activities, night markets hi brush, worry-free purchase of electrical phases" and add to the fun activities, participate in the activities of consumer recommended room size of appliances and the most essential New fashion trend.
Gome Suning Paradise "big Three" Heavy Bombing Of The Golden Week
By: blairzhang
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