subject: High Powered Secrets Of Strategic Dental Seo [print this page] As a dentist, you might not be on the cutting-edge of online marketing - after all, it's hardly your specialty. Unfortunately, whether you do-it-yourself or turn to the experts for assistance, creating a high-powered dental marketing strategy is essential to getting ahead in today's economy. With Facebook, MySpace, Twitter and other social networks all vying for your customers' attention, it's absolutely essential that your practice find a way to stay ahead of the game. The secret to lasting success is coming up with Internet marketing strategies that pay off with what matters the most to your business - results!
There are many ways that you can accomplish this goal, but one of the most efficient and effective is to employ search engine optimization. Of course, before you can begin instituting a comprehensive SEO campaign for your dental website, you have to actually HAVE a dental website. More importantly, once you have a dental website, the next secret to success is learning how to modify yours to meet the demands of (at least) Web 2.0, if not the already emerging Web 3.0.
With the aid of an in-house or work-for-hire IT expert, you can design dental websites, newsletters, social media profiles and a host of other components of a comprehensive campaign. However, once you design dental technological tools, your next step is to fill them up with keywords and phrases that potential customers will actually use to find you. This is known as dental SEO. Dental SEO can include a number of terms like: fillings, crowns, dentist, dental, bridge work, dental cleaning, etc. However, make sure that the most important SEO term is also included: location specific keywords like your city and state!
Without proper SEO strategies in place, your dental practice is bound to miss out on opportunities that may not come back around...
by: Jennifer Stinson
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