subject: 5 Effective List Building Tips For Your Online Home Based Business [print this page] One of the best ways to ensure long term financial success with your home based business online is to build a responsive targeted email list. A targeted list is made up of members who are interested in your product or your website theme and must opt-in via a sign up page on your home page.
Internet marketers who have built sizeable lists of potential customers and current clients are able to email product offers to all their members when the need arises. A responsive list can prove to be very profitable and can be used time and time again.
Here are 5 strategies to help you construct an opt-in email list for your home business:
1. Add a squeeze page or a landing page to your website requiring your visitors to submit their email address and name in order to gain access to the information they need on your home page. As you can see squeeze pages are landing pages created to solicit opt-in email addresses from your website guests.
2. Some Internet marketers and home business owners online offer a free gift as an enticement for their prospective subscribers to add their contact information. This reward should be related to the content of your website which is the reason these people clicked through to your home page in the first place.
For example, if your theme is Internet marketing you could offer a free report on how to drive traffic to your home business website. You must make sure the gift you're offering has a perceived value to your visitors which will help persuade them to join your list.
3. Create a monthly contest on your website and give away an item which has real value to your members and potential subscribers. People love to get free stuff and by making this a monthly event you will create return traffic to your site as well as add new members to your directory when word spreads about your regular giveaway. Once again, make sure first prize is relevant to the content of your home page and require people to join your list in order to enter the contest.
4. Make sure the content on your home business website is keyword rich in order to attract the major search engines online which will help drive new visitors to your home page. Also be sure to update your content on a regular basis. The search engines love fresh content and as any Internet marketer worth his salt will tell you content drives traffic which of course is what we need to help build your email list.
5. Offer a bonus for subscriber referrals. Explain to your list members that they will receive a discount on their next purchase or they will get two products for the price of one when they refer a friend or relative who opts-in to your list. This is an excellent way to spread the word about your home business online while at the same time grow your list.
List building is a necessity for long term survival online and by creating a sizeable responsive opt-in email list you will guarantee that your home based business will be a force on the web for a long time to come.
by: Bob Withers
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