subject: How To Write Articles Tailored To Holiday Readers And Increase Holiday Sales [print this page] Christmas is one time of year when companies do not want to skimp on marketing expenses. One thing that most people do not know is how to effectively market their product or service long-term. Article marketing is a fast-growing and wildly popular way to spread the word on products and services.
Everyone who wishes to leverage the power of online marketing is using quality content to increase sales during the holidays. Articles offer unique opportunities that links and banners do not. They allow the writer to build a relationship with their readers and offer quality information.
Setting Goals and Planning Ahead
Goal setting and advanced planning are extremely important to the success of any marketing campaign. The three primary areas of article marketing are target audience, article publication and marketing goals. Ask yourself the following questions while creating your holiday marketing campaign.
Target Audience: Who is your target audience? Are you looking to appease your existing customers or reach an entirely new customer base? Each article must speak to a specific type of reader. Determine your target audience ahead of time.
Publication: How are you going to handle article publication? Know where you're going to publish your content before you start writing. Publication to multiple directories creates a wide reach while targeted categories create depth. Both are equally important to your holiday marketing campaign.
Set Goals: What is your goal with each piece you submit? Are you expanding your business or offering special deals on a specific product or service? Create your article marketing strategy around the answers to these questions.
How to Write Articles Your Readers Can Enjoy
The process of learning how to write high quality content that passes publication standards with distribution websites is a drawn-out one at best. Many publishers do not publish single-product reviews or anything that reads like an advertisement. Article marketing is designed to inform and educate readers.
Writing your own quality content is an avenue many affiliate marketers explore. Learn how to write articles effectively before you start publishing them to directories. Quality content and information are the keys to a successful holiday marketing campaign.
Consider hiring a ghostwriting or writing service if you are uncomfortable starting out. Hiring someone to write for you will add cost to your campaign initially. Professional writers often help educate clients on how to write articles that are accepted by publishers.
Article Publication and Distribution
Once you have your articles and are happy with them, it is time to get them in the public eye. You may choose to publish to your company's blog as well as several publication websites. The goal of an article marketing campaign is to reach as many viewers as possible.
Choose the best keywords from each to ensure that your target audience can find you. This is especially important during the holiday season. Include additional keywords your targeted readers may search.
Consumers look for great gift ideas during the holidays. Write about what a great gift your product is for their friend or family member. Creating the idea that your product is a great gift idea and not just a purchase effectively pre-sells the item. Once you have sold them on the idea, selling the product is easy.
An example of a holiday gift suggestion could be a simple modification of existing text. Consider writing, "this item is an excellent gift to anyone," instead of "this item will look great in your home or office." You can change the entire message you are sending in just one small sentence.
Highlight features that make your product an incredible holiday deal. Do not be pushy with your readers. Keep in mind that your goal is to inform and educate, not push a sale.
by: Carol Palmatier
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