subject: 5 Tips For Managing Your Online Business [print this page] Daily business management really comes down to threes core areas:1) Money2) People3) Tools and time
Time is likely your most valuable asset, so let's address that first. Creating a daily management plan will really help you out. You need to have a set list of marketing tasks you can refer to each day. Write down everything you need to get done. It's important that you write it down--get it out of your head and onto paper. This clears your mind and frees up your focus. Connect each task with an intended purpose or anticipated result. Try to describe briefly the intended successful outcome of that task. Here's a sample plan:10:00 am--Focus on building free traffic:a. Submit press releaseb. Submit articlec. Finish working out details of JV with said company12:00-Get ready for PPC campaigna. Sort through my key phrases and pull out most targetedb. Write first set of advertisementsc. Log in to AdWords and start keying in the informationIf you find yourself getting bogged down with a lot of what-ifs and vague feelings about tasks, then make sure you get them out of your head by writing them down. Then ask yourself, "Is the task actionable right now? Yes or no?" If the answer is no, then toss it and move on. Put these tips into place, and I think you'll find that your work day is very well structured and your promotional efforts will yield fruit much more quickly.The second crucial element to managing your business is consistency and commitment. It's obvious, but do you really know why? Let me tell you what I've seen happen in the past. An aspiring newbie comes up with a great idea and creates a killer information product. However, he hasn't sat down for any goal planning, nor has he laid out a definite strategy. The product launches, but something isn't finished. So the product gets pulled back while he works on 'this other piece I forgot about." The product never really gets off the ground, motivation is lost. You see, you can't just toss up r sales page, send out an ad or two, and expect the money to start rolling in. Promotion requires consistent effort. You've got to build on your efforts every single day. This means doing the following:1) Watching over your PPC campaigns and tweaking them on a consistent basis. Change up your ads. Add orsubtract key phrases, bid prices, etc.2) Continually write articles and submit them to article directories.3) Consistently seek out new e-zines. Web sites, blogs, etc., that offer targeted advertising.4) Create new content and newsletters monthly for your current subscribers. You've got to keep your leads interested.5) Never let more than a week go by where your hands are off your business. If all you do is just one promotional tactic per day, you're still in the ballpark. Even this amount of effort will reap results for you regarding properly managing your business and making money online quickly.
5 Tips For Managing Your Online Business
By: Wendell Wilkins
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