subject: 5 Tips About Using Outside Displays when Opening a Dollar Store by:Bob Hamilton [print this page] Many who are opening a dollar store are so overwhelmed with all the details that they arent even concerned about whether or not to add outside display fixtures to their store. While this decision is relatively low priority, the power of outside displays is so great that they should be added. After all, if your lease allows them, simple rolling displays can add extra merchandise display area, they can add to total dollar store sale levels, and they certainly attract the attention of everyone. In this article I provide 5 tips about using outside displays for your store.
#1) Make use of rolling display fixtures inside and outside your store. Rolling fixtures come in a variety of shapes and sizes. Strategically placed rolling displays can be great for building dollar store sale levels in your store. When opening a dollar store focus initial purchases on the heavy duty metal fixtures that can easily be stocked with merchandise. They are also relatively easy to clean should they become soiled. They are a quick means of moving merchandise throughout your store.
#2) Outside rolling fixtures should be stocked so they are not top heavy. Theres nothing more embarrassing, frustrating and time consuming than needing to pick up a rolling display that topples over because the top merchandise is so heavy. A small child is also at risk of a falling display if the heaviest weight isnt in the bottom basket and the lightest in the top.
#3) Outside rolling displays serve one primary purpose. Most may assume the importance of all store displays and fixtures is to facilitate selling merchandise. The result? Higher dollar store sale levels. In the case of outside displays that is one of the main purposes. However a more important purpose is to attract attention of passers-by. It is to get them to notice your store and then to draw them into your store.
#4) Remember to keep the items used in outside displays brightly colored. Add balloons if needed. Focus on creating displays that attract attention. Brightly colored merchandise and helium filled balloons waving in the breeze serve that purpose well. Rotate balloons with the season.
#5) Expect your merchandise to be exposed to the elements. Select items that are durable. In the summer the merchandise faces hours of blistering sunshine. In the winter there will be wind, rain and snow at times. If you are lucky and have a covered area, the effect of the weather has less of an impact. However if displays are placed in uncovered areas create a designated place inside your store for those really bad days. Let your rolling displays work to build dollar store sale levels no matter what the weather.
To your success when opening a dollar store!
About the author
Learn how you can Start your own Dollar Store Business at http://www.openingadollarstore.com. Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.
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