subject: Five Hot Summer Accessory Trends [print this page] Summer fashion trending in Australia is almost impossible. Especially in the eyewear industry. Aussies have such a diverse and beautiful compellation of styles and fashions that it makes any people watcher entertained for days on end. However, some of the recent styles emerging in Australia this summer include a fixation (and rightly so) on Jimmy Choo, whose amazing shoes inspired women around the world to take a look at his other accessory collections. His eyewear, especially sunglasses, are traditional and bold, and compliment most business and casual wardrobes.
Versace has also made a comeback in Australia, especially in Sydney. Once labeled as a bit contrived, Versace has remade their image to be more versatile, with newer designs that include more casual looks. Additionally, Versace has spent thousands remarketing their brand to be more likable and less prestigious in the stuck-up manner. This can only bode well for Versace's future in Australia.
Prada once had a very similar problem. The designs were seen as snooty, the brand was overly priced and people found it hard to relate to the Prada message. In recent years, Prada has launched a cheaper, youthful brand called MiuMiu which has done well for a new brand. They also allowed their brand to be the focus of the film The Devil Wears Prada' which helped to mock the image of a fashion elite.
For summer, the lighter looks are always more in style, including frameless or single lens sunglasses that are airy, crisp and provide good protection.
Five Hot Summer Accessory Trends
By: Lauren Johnson
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