subject: A practical website information checklist for small service businesses [print this page]
A small service business website should help visitors understand what to check before making an inquiry. Clear information can be more useful than a complicated design.
1. Explain what the website covers and which details must be confirmed directly with the provider. Do not present unconfirmed availability as guaranteed.
2. Make pricing conditions easy to find. Explain factors affecting a quote and possible additional charges when applicable.
3. Organize location pages consistently. Provide useful local details rather than simply replacing place names in identical text.
4. Keep inquiry instructions and cancellation information readable on a phone. Use descriptive links and a straightforward navigation menu.
5. Review contact details and internal links regularly. Assign responsibility for updates instead of leaving old information unattended.
6. Ask only for the information needed to handle an inquiry, and explain how submitted details will be used.
