subject: Controlled diamond supply [print this page]
For a long time, diamond value was influenced by limited supply, largely controlled diamond supply by De Beers. Today, the market is evolving with brands like Purple Carats leading a new approach. Lab-grown diamonds now offer the same brilliance and durability as natural ones, making them a smarter and more affordable choice. This shift reflects a growing preference for transparency, ethical sourcing, and more conscious buying decisions.
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