subject: What Is Outbounding? A Deep Dive Into the Modern B2B Outreach Strategy [print this page] Outbounding is a proactive B2B sales strategy where companies don’t wait for leads to come to them — instead, sales teams actively identify, target, and reach out to potential customers through cold outreach like email, phone, and social media. This modern approach to lead generation focuses on connecting with the right audience, building personalized engagement sequences, and driving conversations that turn prospects into qualified opportunities. Unlike traditional inbound methods that rely on prospects discovering your brand first, outbounding empowers you to take control of your pipeline, expand into new markets, and accelerate revenue growth by putting your message directly in front of ideal buyers.
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