subject: How Does Magento 2 Google Tag Manager Work? [print this page] Magento 2 Google Tag Manager allows merchants to integrate Google Analytics without editing core code. It tracks customer interactions across all store pages, including product views, add-to-cart actions, checkout steps, and purchases. With enhanced eCommerce tracking, merchants can analyse shopping behaviour, checkout performance, product effectiveness, and sales trends. The collected data helps identify user patterns and supports better decisions to improve marketing strategies and conversion performance.
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