subject: Top 5 Tools to Boost Your ABM Lead Generation Strategy [print this page]
In the context of highly focused B2B marketing today, Account-Based Marketing (ABM) has become one of the essentials for generating high-quality leads. Unlike traditional methods with a single volume-focused approach, ABM tailors a specific message to the designated account at the right time. However, to properly execute an ABM strategy, especially at scale, a business needs the proper tools. Here at Demandify Media, we work with B2B companies to help them identify, target, and convert high-value accounts using ABM campaigns aimed at specific audiences. From intent data to automation, we have witnessed the difference the right platforms can make in transforming your lead generation strategy. In this post, we highlight the top five tools that we believe can enhance your ABM lead generation, all based on real insights and best practices from our campaigns at Demandify Media. What Is ABM Lead Generation? ABM lead generation is a strategy where sales and marketing work together to target specific accounts that are of high value. Unlike other methods that use a broad approach, ABM is more akin to spear-fishing. It is highly accurate, tailored, and extremely powerful if done right. As we always tell our clients at Demandify Media, ”With ABM, it’s not about overwhelming your system with leads; it’s about curating the most suitable ones, tailored specifically to your targets.
Key Benefits: Savings on marketing spend Increased synergy between marketing and sales departments Greater ROI Closer rates increase Nonetheless, the success of an ABM campaign largely depends on the tools selected for management and automation of the processes. Let's take a look at some of the best platforms designed for high-performance ABM.
1. Terminus: Multi-Channel Engagement for the Win Overview: Terminus is a one-stop ABM solution platform that provides full funnel functionality from account engagement tracking to campaign performance analysis. For clients who want complete control, Demandify Media uses it as an end-to-end Terminus solution in our ABM stack. Why We Recommend It: Superior account analytics tempered by intent-based micro segmentation. Cross-channel advertising on the web, LinkedIn, and more. Effortless sales alert integration. All-in-one reporting dashboards. Demandify Media Pro Tip: Set up sales alerts to trigger as soon as significant stakeholders of the key accounts engage so you can respond immediately and deliver value right away. Best For: Large B2B companies operating intricate, multi-faceted campaigns. 2. Demandbase: AI-Powered Targeting at Its Best Overview: Demandbase has perfected the identification of in-market accounts using real-time intent data. At Demandify Media, we rely on Demandbase to uncover buying signals for tailored outreach at scale. Why We Recommend It: Account intelligence powered by AI and 3rd party intent data reveals hidden gems. Personalization on demand Prioritized accounts received an individual ranking Scorecard. Direct integrations with CRM and MAP tools. Demandify Media Use Case: The marketing team from one of our tech clients were looking for a targeted demand generation strategy for finance firms. We used Demandbase to identify finance companies that are searching for terms related to “cloud security”. The results were outstanding; there was a 45% lift in performance.
Best For: B2B marketers advanced in technology looking for extensive engagement in analytics with forecasted interactions. 3. ZoomInfo: Data Depth That Powers Precision Overview: Zoominfo's database of business contacts and companies is unrivaled in the industry. Business intelligence services offered by ZoomInfo facilitate account based marketing strategies by providing ample opportunities for personalization which in turn improves return on investments. Why We Recommend It: Option to segment by industries, revenue, tech stack etc. Complete profiles with verified and working direct calls and emails Proven signals for the most optimal times to make contact Smooth process for accomplishing tasks and integration with other platforms
Demandify Media Strategy Tip: As a matter of policy, we use ZoomInfo with outbound campaigns. Best For: Sales and marketing executives who want to automate customer relationship management tools with compiled relevant data to promote better efficiency in business activities. 4. RollWorks: ABM That Scales With You Overview: Rollworks provides a simple ABM platform for medium and small companies. For those clients of mine who need to start or scale in account-based marketing without an elaborate technological infrastructure, I implemented RollWorks at Demandify Media. Why We Recommend It: User friendly dashboard with predictive analysis Targeted ads on displays and social media platforms Integration with marketing automations and customer relations management Actionable reports of attribution Demandify Media Success Story: With one of our fintech SaaS clientele on RollWorks, we initiated campaigns around newly funded startup accounts we knew were scaling rapidly due to hiring data. The outcome blew us away, it resulted in a 60% increase in qualified leads. Best For: Mid-market and startup companies looking to implement affordable, precision-targeted ABM strategies. 5. HubSpot ABM: Inbound Meets ABM in One Platform Overview: HubSpot has become an effective platform for account-based marketing (ABM), particularly for businesses already using it as a CRM, email, or content marketing tool. Here at Demandify Media, we appreciate the smart lists and seamless integrations. Why We Recommend It: ABM Dashboard Integration Account Tracking Contact Behavior and Interaction Segmentation Website Personalization Demandify Media Use Case: We leveraged HubSpot’s contact tracking features to nurture mid-tier financial firm CFOs into email funnels. Coupled with intent data, we were able to boost demo requests by over 35% with this strategy. Best For: Current Hubspot users who want to incorporate ABM without switching tools. Demandify Media’s Approach to ABM Lead Generation At Demandify Media, we go beyond implementing ABM tools: we develop tailored strategies for our clients that unlock true pipeline growth. This is how we do it: ICP Development: Identify and develop your Ideal Customer Profile from the data and intent. Tool Selection: Understand business objectives and existing technology to get the right ABM tools. Campaign Execution: Run cross channel email, web, advertising, and social media campaigns. Sales Enablement: Provide important deal information for the sales team to increase deal closures. Performance Tracking: Monitor every touchpoint and optimize based on what works. Combining technology with strategy the way we do guarantees maximum efficiency, scale, and conversion for your ABM. Final Thoughts Account-based methods are now at the heart of B2B lead generation, and these tools allow for identifying in-market accounts: personalizing touchpoints and nurturing leads with higher quality. Transformative tools for enterprises with dedicated ABM teams and startups alike include Terminus, Demandbase, ZoomInfo, RollWorks, and HubSpot. We’ve assisted dozens of B2B customers at Demandify Media in building and scaling their ABM lead generation strategies across these platforms. We'd love to talk if you're looking to supercharge your pipeline and close more valuable deals.
