subject: 5 Advantages Of Directory Submission For Your Online Home Based Business [print this page] After you've created your home business website and decided which product or products you're going to promote online you should now focus your attention on developing your Internet marketing strategy. One Internet marketing technique you should seriously consider adding to your campaign is directory submission.
Directory submission involves adding your website to the proper category in a searchable online directory which enhances your site's visibility and creates relevant inbound links to your home page.
There are 5 major benefits of directory submission for your home based business including:
1. Submitting your website to directories is an excellent technique for achieving higher page rankings on Google and the other major search engines online. These submissions allow you to obtain quality one way incoming links from some of the most well established and popular websites on the Internet. These incoming links attract the search engines attention and should increase your website traffic and your search engine page rankings.
2. Having these back links to top ranked websites and being listed on some of the best directories on the Internet can only give your home business and your website a reputation of being a legitimate, respected entity online.
These directories have people who review the sites who are submitting to their web pages for quality content before giving them a link and because of this everyone knows anyone accepted is the genuine article on the web.
3. Your increased traffic will be targeted toward your website theme and or your product offer. When you search for directories to submit to you should make sure they are geared toward your niche so that anyone who visits your home business site will be doing so because they are interested in what you have to offer.
Targeted traffic greatly increases your potential for closing sales and increasing profits because, for the most part, your visitors are looking for what you're selling.
4. Because of your higher page rankings from the search engines and the fact that you have been indexed it will be much easier for people to find your website.
When they enter their keyword searches related to your home business you will be one of the first pages listed on the search results which of course will result in more traffic and more sales for your enterprise.
5. Directory submission is a very cost-effective technique for acquiring links and it also helps establish the groundwork for your Internet marketing campaign. It is especially beneficial in helping new websites get established and it also helps your home business build credibility in a crowded and aggressive marketplace.
This Internet marketing approach isn't for everyone but if you have a new home business website and want to increase your online visibility, directory submission is an inexpensive and effective tactic to help accelerate the performance of your site and to get noticed online.
by: Bob Withers
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