subject: Top 10 Ways Make Your Online Customer Buy Twice [print this page] It is easy to sell first time, but equally difficult to sell every time. The biggest challenge for online retailer is not to get the site up and running; the most grueling part is to make your customer buy the second time. In fact, the success or failure of an online retail store depends on the how many first time customers return for the second time and subsequent times. The more returning customers you have, more likely you are to stay in the market and earn profits. Therefore, as an ecommerce storeowner, you must know the things that make your online customers visit and buy from your store on a regular basis.
Top 10 hacks that can make your customers comeback to your store are:
Easy user interface Give an easy interface to find your products with proper filter, sorter and search options. If they find it easy to locate their products, your customers will avoid going elsewhere.
Offer coupons to your customers If I am your customer and purchased once, you have made a profit. So, whats wrong in shedding a portion of that profit to make me buy once again and make more profit? Offer coupons to your existing customers and create a need so that they buy again.
Offer discounts The most lucrative thing associated with online shopping is low cost with discounts. Make your price competitive, give discount whenever and wherever you can and create a noise. Send mailers to all your customers or run promo campaigns.
Be interactive and friendly Use social media (Facebook, Twitter, MySpace and so on) to be connected with your customers. Make your offers through these platforms. Use apps to make your products available through social media networks.
Get a toll-free customer care number If possible, give 24 X 7-customer support through a toll-free number besides email and chat support.
Transparent business policies Be clear in defining your shipping and return policies. Think from your customer perspective and if needed, add an FAQ section with the answers to the obvious questions.
Supports multiple payment options Support all major credit cards in your region. If debit card or net banking is more popular, give these options too.
Sense of security display authentic and reputed security seals from top service providers on store. Your online customers will talk about your security and this will create a trust.
Better technology, smarter look Use the latest technologies and try to look smarter and sleeker than your competitors; your customers will always like it.
Keep an updated product list Keep product-list of your online retail store updated and display the latest price and other information. If you want to display a product that is not in stock, Display the Out of Stock right at the beginning on the category page itself. No customer would like to start the buying process for an Out of Stock product.
These are some of tips (and not all!) that can make your store a comfortable zone for your customers to return. Through your online store be friendly to your customers and give them better deals; nothing can entice your customer than a service with a smile.
by: Nancy Mathew
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