subject: Releasing and Promoting an Album Online [print this page] INTRO
Promoting music is about reaching the largest crowds of people who enjoy your style or genre. This article is about how to reach them online.
THE NUMBER ONE WAY
While, it may seem obvious, the most effective way to promote recordings is to create amazing recordings. Many producers say the main goal is to make music that we all can identify and connect with. Successful producers also say that making music that stands the test of time is dependent on creating interesting and developed melodies. Some focus on tonalities, and have techniques like playing instruments softly, to emphasize tone instead of attack. Finding the right mastering studio is also very essential to a polished sound. Finding methods that help you create amazing music is the most essential part of promoting music.
ANOTHER GREAT METHOD
Research suggests that online editorials are the best way to get your music to spread. Following leading writers and bloggers on Twitter and sending them your information can be quite fruitful.
WORD OF MOUTH IS VITAL
In today's market, only amazing content survives. Recordings, live shows, social media postings and online availability create powerful waves of influence and can jump start word of mouth. You must make your music easy to access. The easier it is to link, share, and talk about music, the more it will spread. For example, Facebook users commonly link to YouTube videos, so singles should usually be available there.
JOURNALISTS
Print journalists are important to contact. A press kit should be sent out to as many relevant journalists as possible. Those very same journalists should be followed on Twitter.
MUSIC SITES ARE IMPORTANT TO JOIN
Online sites such as Pandora, Last.fm and other sites that stream music are important to join. These sites are a great way to get your music heard. IA little exploring on this sites will net you the instructions to get your music posted. This has been found to be an incredible way to connect with new listeners.
INDEPENDENT DISTRIBUTION
CD Baby, Tunecore and SoundExchange can help with submitting music to different directories and digital music stores. Each have their advantages so check out their websites to find out which would benefit you the most.
Releasing and Promoting an Album Online
By: Gebre Waddell
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