subject: How to Compel Customers to Buy Online [print this page] The uses of websites for business purposes are numerous: building a brand, increasing business awareness; the list goes on. But perhaps the most demanded website is one that will help sell and generate extra revenue in a market that was previously yielding little if any results. But generating online sales is a lot more difficult than many people realise, and one vital ingredient is having a top website designer onboard who knows all the tricks and tips that will get people visiting and buying online.
There are a number of key features that a web designer can include in a new design or add to an existing website which will make the chances of people making a purchase increase dramatically.
Effective Copy
What does a web designer know about writing effective copy many people ask? Well when investing in the services of a web design team you should not just get a web designer. More often than not, a top web team will consist of a number of skilled professionals including a copywriter, meaning effective and relevant words communicate the service on offer, combined with keywords that are SEO friendly and which drive people to the site.
Security and Trust
The end result should be a website that instils trust and credibility. This means that the website must first and foremost be well designed, professionally created and secure. Security is vital. Without effective security measures, customers will be reluctant to enter credit card details or put their trust in the business.
Ask your web design team whether they have any examples of previous clients that have asked for security measures to be put in place. If they are reliable, they will have no hesitation in showing you their portfolio.
Aim for the Right Audience
If you are a building company, consider whether it is wise to include flashy animation or in your face' logos. Examples of previous work and strong calls to action are more relevant. A recommended web designer will have a range of websites that suit each individual client's needs, and will not be shy about voicing their opinions. Whilst you are of course in control, remember to take advice when offered. They are the professionals after all.
From brochure websites to low cost fixed prices designs through to bespoke and totally original creations, make sure that the web designer does his or her homework on what you actually want to achieve. By doing so, the right customers will be attracted, instilled with trust and hopefully feel the urge to buy from you online.
How to Compel Customers to Buy Online
By: Ollie Ford
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