subject: China Men Upgrade Try: Dream Pace Never Stops [print this page] In the case of fully poised to China in 2009 Men Upgrade and try to look suitably powerful
Is enough if Xu Li, China's men once again for her dream into action. In fact, the early layout and to escape the same time, this did not stop the pace of 2009, about a dream try to continue. In the case of fully poised, so well-and try to appear strong, and may be used to upgrade China's men start a new round.
High-end target Previously known in the OEM production of excellent quality men's business Mailyard Hubei, a breakthrough in the search mode of the process, proposed the "men's business affairs" in the concept category, and the pursuit of trying to create a success and move forward the courage to challenge, age 30? 55-year-old men as the main target consumer groups boutique image.
Mailyard business and public men adhere to the high-end line, but compared to other high-end brands, Mailyard appropriate to widen the price span. Companies hoping to make their own within a few years become the mainstream of high-end men's high-end brand?? "Design is high-end, quality is high, and it has a mainstream price point."
Beijing Shun U.S. Clothing Co., Ltd. has its own high-end brands have high hopes of Rome. To this end, the company to develop the Roman VIP clients and services, as an important breakthrough.
Company was established on the basis of previous VIP customer club, and now they have contributed to the company Sell Amount of 40? 50%. Company believes, VIP customers to develop and maintain the high-end men's brand development is of great significance. A high-end brands become bigger and stronger, there must be a certain number of loyal VIP customers. If this number less than 30% of the overall customer traffic, then follow the development of the brand may encounter some problems.
In fact, Financial Crisis may be just as China has been the pursuit of high-end men's, provides an opportunity to catch up the international brand.
Crisis, has always been high-profile international brands lower figure, giving rise to an unprecedented wave of promotion. Versace announced in the next 3? 5 years in Hong Kong, Tianjin, Shenyang and layout of central and western regions than discount stores.
This makes the Chinese high-end men's direct confrontation with the international brands again.
Fact, from the network layout perspective, the national men's brand may have to first step. Although many second and third lines are to seize foreign brands and domestic brands extrusion channel resources, but for the domestic high-end men, in terms of product positioning and customer training, have their own advantages, and through these advantages and the international image, and capture the high-end department store channel.
In the product process and cost control, the domestic high-end men's the same no less. After 10 years of accumulation and improvement of production, the Chinese men's level in manufacturing companies has improved so much, many enterprises are in line for the international brand OEM. At the same time, they type in the clothing version of R & D in Asian size, combined with the international fashion tailoring, to create a more custom fit, cultivating the dress style. Perhaps with the high end market
new brand structure, the consumers are more rational, the next round of competition, the domestic high end men's brands will play an even more obvious of these advantages.
This, they have the means, but also belief. "We insist on high-end positioning is not only insist on a formal, more importantly, continue to insist on the strategy," company chairman Wang Guibo Chinour Shandong groom said, "After all, in this game we must win the future of Chinese garment enterprises are to the high-end brands in the world, a place must win. "
China Men Upgrade Try: Dream Pace Never Stops
By: weihua
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