subject: Online Shooping In India - Shopping Sites Are For Non-shoppers Too! [print this page] Not only is online shopping an advantageous way to purchase things for shoppers, it can also be helpful for people who love to window shop. We all know how shopping sites and online stores provide a larger scope of easiness and convenience for people who are looking to buy products from the internet, but it also proves beneficiary for people who are only looking for information regarding a certain product instead of purchasing it.
On shopping sites, a person can get information about the product through reviews and forums. Users can post their reviews and experiences, which can be very helpful for people looking to buy that specific product. Similarly, credible experts can post their reviews, describing the product comprehensively, along with its positives and negatives.
Whereas, as compared to a retail store, there is not much that a customer can do if he/she only has to know get information about the product the vendors, more often than not, do not give the customer a comprehensive view of the product. Similarly, there is no option of having expert reviews and forums. Over 72% consumers prefer online shopping as a more advantageous tool for getting information about a certain product than actually going to retail store. A similar percentage shows that people prefer easiness and convenience over privacy.
Secondly, online shopping store in India provide infinite shelf space to the customer. Going to a retail store, in terms of variety in the products, can be quite limited. This is primarily because or geographical limitations. Unless imported, a retail store will not have much scope of having products from beyond their geographical boundaries. On the contrary, on a shopping site, this is not a hassle. The internet provides unlimited access to any product from any country. Not only can customers browse through products, they can purchase it through the option of having it delivered right to their doorstep.
Moreover, consumers tend to find products at a retail more store specific the chances of whether one will find the product that they are looking for or not are not as bright as they are when it comes to online shopping. Lastly, when one is purchasing things from the internet, they do not have to go through the pressure coming from the vendors side. Many times vendors tend to exaggerate the products that they are selling, and a lot of times they hide the small issues associated with the product. The customer can be fully satisfied when shopping online and make sure that the purchase that they have made is based entirely on their decision.
by: Mohd Zaheer
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