subject: This Year's Global Revenues Of Social Media Will Reach $ 10.3 Billion [print this page] A report released today said that this year's global revenue of the social media will reach $ 10.3 billion, an increase of 41.4%compared with the $ 7.3 billion of last year. In 2012 it is expected to reach $ 14.9 billion and in 2015 it is expected to reach $ 29.1 billion.
The advertising will remain the largest source of the income of social media. This year's social media's advertising revenue is expected to reach U.S. $ 5.5 billion. In 2012 it will increase to $ 8.2 billion. The analyst said that he forms of advertising include display advertising and digital video advertising and the related equipment includes PC, mobile phones and tablet PCs.
The marketing stuff will put more of the advertising budget to social networking sites. This is mainly because the social analysis of social networking sites can release data relationships between users under the help of the social analyzing company, including friends lists, comments, information, images and all social relationships.
The analyst said that his year's social gaming revenue is expected to reach $ 3.2 billion. In 2012 it will increase to $ 4.5 billion. Social games include self-developed games and the games the third-party developers release through their platform.
We found that social networks have begun to use the platform and gaming to obtain revenue. It means that the social networking has become a social gaming platform. It can create an ecosystem for the developers and publishers through the issuance of API (application programming interface). The analyst said that the dominant social game profit models are advertising model and the freemium mode. The free games can get revenue either through advertising or selling virtual goods.
This year's revenue of the social media registration fee is expected to reach $ 236 million. In 2012, it is expected to increase to $ 313 million. The social networking sites that charge registration fees are not much. And most charge only aimed at high-end service. For example, the United States' LinkedIn, Germany Xing, and France's Vladeo all charge for high-end services.
The analyst said that from the perspective of the revenue, the social media market is still in its early stage, although it already has a huge number of users and in some cases it even shows the more mature form. The market participants need to develop new business mode in order to take full advantage of the increased use and improved user interaction.
by: Amanda Xia
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