subject: A Way To Save Your Money - Online Coupons [print this page] In earlier times coupon was a document or a ticket which could be exchanged for a financial discount or rebate when purchasing a product. Coca Cola was the first company to come up with the idea of a coupon to promote its drink. From then onwards the use of coupons became widespread for the promotion of products and commodities. This method of product promotion went to another level with the advent of the World Wide Web.
Online coupons became popular from the year 1990. This new method of distributing coupons was very efficient and also economic. It not only saved shipping cost but also saved printing and distributing cost. This was a great evolution in advertising history. Many companies started shifting to, rather than distributing real coupons, to promote their product by distributing the coupons on the internet.
In present times if one observes carefully then almost the entire global in connected through internet. Thus the marketing experts throughout the world took this idea of product promotion to another level by posting downloadable and printable coupons online. This strategy proved to be very beneficial because the maximum percentage of internet users these days is the youth. This new method of publicity thus quickly gained momentum and became popular especially among the grocery, electronics and food industry.
But online vouchers faced yet another problem and that was the fraud related to online transaction. This was one of the main reasons behind the slow growth of this idea. It is with the passage of time and advancement in secure online trading that online coupons alongwith online transaction gained gravity on the global market.
People who use online coupons are much more flexible than the average customer. They are interested to try out new products and even switch brands for a better discount or deal. Moreover people usually reconsider items they dont need to buy if they are presented a coupon for the item. According to the recent analysis it is found that approximately three out of four shoppers believe in using online coupons as they are convenient and give useful deals to save money. In this way customers buy more and suppliers also get huge profits. Online coupons and promotion codes perk up a companys image and give its brands positive feedback.
For commodities which have a bigger repurchasing, online coupons may not be required by the shopper until they get access to them at exactly the right time. They come in handy only when they are interested in making a purchase of items which involve a lot of money. Buying of furniture, electronics, automobiles involve big transactions and online coupons are helpful in such cases.
Everyone desires to save money as money saved is money earned. People tend to buy more while using coupons.
by: Shams Arefin
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