subject: Building An Effective Online Recruitment Strategy [print this page] Online advertising for job vacancies increases the scope of getting desirable candidates in much less time. Tracking and attracting candidates towards applying for a vacancy also becomes much easier. For building an effective online recruitment strategy a flexible approach is called for. This is where the various ways of online recruitment come in.
Career opportunities section: If you post a career opportunities webpage on your website, then the interested candidates can directly apply for a position. It makes it easy for the companies and Recruitment Agencies to scan the candidates suiting their requirements. It also saves money in unnecessarily contacting many candidates who may or may not have the right skills or interest in the job. The home page of the company should have links to the career page to make the process of online application easy and more user-friendly.
Social Media: Social media provides the platform to be visible to large number of diverse people. Companies with a profile on social media sites can update the new job openings and thus become visible to a large number of clients. Social networking is one of the best ways of attracting interested candidates. It provides companies with large number of candidates for current and future openings.
Keeping a track of applicants: Its a smart move to keep a record of all applicants as it saves time and money wasted on inviting applications for future vacancies. Applicants in the pipeline may not suit the present openings, but can be of use in the future. The latest software helps to keep track of the applicants.
Keeping the applicants updated: Companies should try their best to keep the online applicants updated of their application. If selected then the time and venue etc should be posted on the e-mails of the applicants. Even if they are not finally hired, the applicants need to be informed politely. It helps to build a good image of the company.
Niche job portals: Along with inviting applications on your own website, you can also post the openings on the niche job portals. This strategy helps to increase the amount of applicants for any vacancy. Niche job portals are profile and region specific and help in directly targeting the desired candidates.
A planned online advertisement strategy widens the reach of the companies and proves to be an effective tool in attracting the right candidates to the right position. This strategy proves profitable for the company as the right candidates hired through online recruitment increase the productivity.
