subject: Landing Page - What Online Users Expect [print this page] When someone actually hits a landing page, think a little bit about your own searching. If you're looking around for something on the internet, when you land on a web page, they've done some different studies and there are heat map studies which basically show where people's eyes go when they reach a specific page.
The first thing that people do, at least in Western cultures, is their eye will go to the top left hand corner of the page. That's where their eyes are going to go first. That's really important. Obviously it's going to depend and vary, based on what the outcome is for the page. You can do some landing page testing on this one. If it's an opt in page, you probably want to have a headline or something like that up there and maybe a web video production, so your eyes are automatically attracted up to that corner of the page.
It might be different from an SEO services website if it is an e-commerce website. Usually when people look up in that top left hand corner, it's going to be a logo. That is just what you're familiar with. That's an important factor. When building a page, you want to give things that people are familiar with. Don't make them have to think things, don't hide the navigation, don't think you're doing something fancy. The user who is visiting your web page, just imagine them as a little Homer Simpson, they're super lazy, you want to make things as easy for them as possible.
First off, they go to the upper left hand corner. Then, they scan the page just to see where their eyes are drawn. Typically pictures attract a lot of attention, so your eyes will go straight to a picture. That's why examples of a landing page these days have a video front and center. There is a picture from the video. My eye goes there and then I go Play, because there is a big fat Play in the middle of it, my eyes are attracted there. Your eyes will go to the picture and then also, this is just old school direct response material, then their eyes will scan down directly beneath the image so make sure that you make use of the text underneath an image, because your eyes go to an image and then they automatically go down.
So many people on their landing page make use of that. Also you will find blue underline links, and this comes back to the idea of giving people what it is that they're used to. People have been trained over the years, I think the web browser is the most well-known and used piece of software in the history of mankind. People are so familiar with using this web browser and they're trained to learn that blue underlined links means that is a clickable link, something that I should click on. Depending on what your SEO company site is, occasionally you might do something fancy for branding, but where possible, you want to give them what it is that they're used to.
by: Jimmy Cox
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