subject: Pittsburgh Seo Services: Capturing Global & Local Markets Part 1 [print this page] When it comes to Pittsburgh SEO services, focusing too heavily on a local market can severely limit profits. Likewise, a primary focus on international business can alienate local customers and small to mid-sized businesses. The fact of the matter is that there are no true niche or local markets anymore. Whatever your product and whatever your service, it's likely that there are numerous markets for them both worldwide and locally. Capitalizing on these promising opportunities for growth is as simple as employing the services of a professional Pittsburgh SEO company.
If your company is considering shifting its focus to expanding markets or micro-niches or both, you might think that every new niche and every new demographic you target will need an entirely new comprehensive campaign. However, this is not the case. In most cases targeting a new market is as simple as changing the keywords that your Pittsburgh SEO campaign targets. The strategies can essentially stay the same, but the keywords must change and in some cases the distribution of content must change as well. Overall, the following strategies should be used whether you're targeting a local market or one across the ocean:
1.) Research Keywords and Keyphrases
Keywords are the words and phrases that your customers are using to find your products or services. These words must be incorporated into nearly everything your company does online, and the effectiveness of their use will largely determine your level of success with an online marketing campaign. However, keyword research should only be conducted by a professional. This is because if you don't select the right keywords there is a strong possibility that all your efforts will produce little to no results.
2.) On-Page Optimization
Once you know what keywords are being entered in to search engines by your customers, integrating these terms into your website is the next step. Keywords must be used in page and post titles, in tags, categories, descriptions, meta-data, plugins, in alt-text on images, in the names of files and a number of other places. However, proper keywords densities must be adhered to in order to prevent a penalty from the search engines. In order to learn more, contact a professional Pittsburgh Internet Marketing company.
3.) Directory Listings
Directory listings don't always provide a high quality link because many of them come from poor quality websites. However, a number of directories receive a significant amount of traffic that could be interested in what you have to offer. By submitting your website to directories on a bi-monthly basis, you'll be ensuring that your sites are indexed regularly especially as you develop new content.
4.) Backlinking
Backlinking is without question the most critical part of properly ranking a website for a keyword. Backlinking is the practice of creating links that point back to your site or webpage. This can be done via article marketing, press releases, forum posting, document sharing, video marketing and many other SEO strategies. The more relevant the backlink, the more it will be worth.
In Pittsburgh SEO Services: Capturing Global & Local Markets Part 2, we'll discuss a number of other ways that search engine optimization can be used to dominate your niches and markets at both a global and local level. In the meantime, please use the links below for an immediate consultation.
by: Shinzat Turmuleis
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