subject: Spicejet Airlines - The Airline That Redefined Air Travel In India [print this page] The Indian aviation sector has witnessed quite a chance in the way things work. The sector has seen the rise of quite a few low cost domestic airlines ever since the deregulation of the industry by the Government of India. One of the major players in this particular sector is the SpiceJet Airlines.
SpiceJet has earned quite a name for its service and has seen a lot of success. The company has been voted as among the best low cost airlines. It has been featured among the best carriers in the South Asian as well as the Central Asian region. This speaks a lot about the airlines operational efficiency as well as the overall quality of service that it has to offer to people.
The airline started its operations under a different name. Earlier it was referred to as Royal Airlines. For the first 3 months of its operations, the airline offered domestic flights with the cheapest airline tickets. Its extremely aggressive initial marketing made the company a favorite among flyers. In fact it also succeeded in transferring some of the most loyal flyers from its competitors to fly on its own flights.
One of the major reasons behind the success of SpiceJet Airlines is the presence of a fleet of single class airplanes. All the airplanes in the airlines fleet are in the Boeing 737-800 range. By adapting to a single class plane system, the company has achieved more than simply the cheap buying advantage.
Of late, the airline has reduced the overall operational, training and maintenance costs, which has further made it a profitable airline among its competitors.
The airline has always been following a simple philosophy; no frills and a high performance. This is the reason behind its exceptional performance. In comparison to the other domestic airlines, SpiceJet has been able to offer a comparatively better travel experience backed by the highly modern interiors on its range of aircrafts.
SpiceJet is not simply a domestic airline;it also flies to a range of destinations in the neighboring countries like Nepal, Bangladesh as well as Maldives.
At present SpiceJet has a strong fleet of a total of 21 airplanes and is a shareholder of a total of 12% of the Indian air travel market. This means that a large population of travelers prefers SpiceJet over other airlines when it comes to air travel. Also the airline keeps on offering attractive discounts to its frequent flyers from time to time.
by: Suhana Kalra
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