subject: Great Decision In Terms Of Delivering Bulk Mail From Mac [print this page] In sending mass email Mac machine can be use. Its not really easy to find a good mass mailer that will work with Mac, but not until today. Intended for Mac OS platform, you can find dozens of mass mailers. There are also good and bad mass mailers, and it would be an advantage to be aware of which one is the best, but we will find it out later in this post. Let's concentrate on what mass email is, and how you can use it in sending mass mail from Mac.
Mass email is a message that is sent to a large group of people called email list. People will usually subscribe to your email list if they find it useful, and at any time may leave it by unsubscribing from it. Often mass email messages contain macros in addition to text in order to reference recipient personal information such as name, birthday, order number and so on. In order to send unique messages with the recipient's name and other personal details on it, Mac machine will fix the macros while it sends mass email.
If you don't want it to look spammy and ignored by most people, you should not send the same message to all your recipients. Hence when you reference personal information in your messages, you can increase open rate which ofcourse can give you good results.
Obviously, you can't send thousands of personalized messages with a regular email program. Mass mailer is all you need to have, and you need to send mass email messages rather than email messages.
With only one difference, you could barely see the difference between a regular message and mass email message. Macros such as RECIPIENTNAME or ORDERNUMBER are used by Mass email message, that why it's frequently called message template. These macros will be replaced by email message Mac machine with real information taken from recipient database, and in this way your recipient will receive the unique regular message from mass email messages.
You may take a look at the following examples of mass email message (message template)
[Hi] [NAME OF THE RECIPIENT]!
Dear Bob!
Thank you for placing your order iPhone on December 12, 2010.
Best regards James.
You should also know that not all of the mass mailers for Mac support message templates. So your messages will just end up in Junk folders because most of them will just send the same messages to all recipients.
I tried quite a few mass mailers for Mac and found Mac Mass Mailer, which supports message templates, offers a versatile database, as well as automates subscription, unsubscription and bad address removal.
Prior to sending mass email Mac Mass Mailer will check your website for:
Latest customers willing to sign up for your list.
Unsubscribe requests.
Bounce backs resulting from dead addresses.
And then it adds new people and removes those that are either dead or wish to unsubscribe your message as it updates. Only then Mac Mass Mailer sends mass email messages. This guarantees that only those who want and can receive your messages will receive them.
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