subject: Starting An Online Business From Home - 5 Reasons Why You Need To Be Creating A Mailing List [print this page] If you are just starting an online business from home you will need to understand that creating a mailing list of your prospective customers is vital to your online success. Once you have collected their details you need to be in constant contact with them on a regular and consistent basis. This process of collecting the details on your customers is what we call creating a business email list.
It may help you to understand the importance of this activity if we were to look at the reasons why building a subscriber's list is so crucial.
As you build and connect with your list on a regular basis you are able to keep your name in the minds of your future prospects. When you do this, it is more likely that they will make a purchase from you when they need to do so.
If you continue to connect with your list members who are customers, even after they have bought a product from you, and continue to send them useful information on the topic they are interested in, you will again increase the chances of them purchasing a further product from you at a later stage.
Email list building offers a way to continue to educate and presell your members on the benefits of your products and services. Research has shown that people often buy only after they have seen the offer several times - often as many as seven times! If you constantly email your list with information that is useful you can often influence their decision to buy from you.
You can use your list to get feedback on what your members would like from you. Creating an email list provides a very easy way to find out what your members feel about your business. Interacting with your members in this way goes a long way to establishing a more trusting relationship which will lead to them purchasing from you more often.
As you build up a relationship with your list in this way, they are able to share your information and tips with their friends more easily. This is how you can increase your database of customers. When emailing your subscribers invite them to share your emails with others.
So, as you can see, there are many reasons why it is important to be creating a business email list. This is one of the most important tasks you can do while starting an online business from home.
by: Moira Wight
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