subject: Birla Sun Life Insurance Co. Ltd [print this page] Life insurance as we know it is a way of securing life by saving money under an insurer to whom one pays a premium. This money is regained back during serious illness of the policy holder or at his death. Through this, no harm or harassment is faced by the family members of the policy holder that may occur after the death of the insurance policy holder.
Aditya Birla Group is India's second largest business house and Birla Sun Life Insurance is a part of the company offerings. It is evident from the companys turnover sum that how much this policy has proved to be fruitful for the company. The various business lines related to this group of work are life insurance, investment services and annuities and mutual funds. Thus an outstanding growth can be considered in this field.
Having such high recognition can be dangerous for a company as many rivals are there in the market waiting for the right opportunity to dishonour the name of the company. Thus the company should take utmost care to make the customers content with their job. Birla Sun Life customer care has ill reputation when different websites are considered as they show various complaints filed against the policy due to its drawbacks in policy statements.
Complaints against Birla Sun Life insurance are related mainly to the lack of service providers to attend the customers and making an end to their problems. Thus most of the customers lodged complaints in the websites so that they are heard and professionals are given an opportunity to make the wrongs into right at the right time.
For example a customer lodged a complaint that stated that he made a switch from one type of policy to another at a particular time of the day. According to the official site of the company if such switch is made within a certain time period, some part of the premium can be saved and along with this the job is done in a single day. But according to the complaint, though the customer made the switching on time, his premium was wasted and it took two working days to put the records of the changes visible to him.
From such incidents it can be concluded that though the company has reached its summit of reputation but it is unable to satisfy the customers properly. But for every company customer satisfaction should the primary motto. For large companies as such, these mistakes hardly make any difference to the reputation of the company; with this thought tingling in the minds of the workers several such mistakes are made from day to day life, which in turn harms the work ground of the company.
For a commoner, his life insurance may have the importance of sustaining a whole family even after his death. Thus it remains in the hands of the company members how a policy must be treated. Having a high acclamation in the world of business doesnt give the insurers the power to disrespect the sentiments of such people. Thus care must be taking before presenting policy papers and statements.
by: Dinesh
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