subject: Targeted Internet Marketing For Beginners [print this page] Millions of people go online every day to search for products, services, or information. There are thousands of niche markets and traffic is growing all the time. The more traffic increases, the more opportunities present themselves for making profits. Only those that take the time to acquire the long term skills that really matter will become an internet marketing expert.
Do you have the knowledge and skills to research, identify, and implement the strategies for making money from these opportunities or do you need internet marketing help? If so, lets look at the fundamentals.
Targeted internet marketing revolves around 3 basic fundamentals:
The first fundamental, and most important, is market selection. Choosing the right market is the difference between failure and success.
After you have decided on the correct market you need to generate web traffic. Traffic is your lifeblood. It's like air and water. You won't survive without it.
Once the traffic starts flowing, you need conversion. Conversion is having your customers take one of the following actions:
Direct Sale: Purchase a product or service you provide.
Affiliate Sale: Purchase a product or service from a merchant you referred the customer to.
Click on a Paid Advertisement: This is known as pay per click.
Lead Acquisition: This occurs when you acquire a lead from techniques such as list building.
Now that we know what the fundamentals are to becoming an internet marketing expert, we need to develop the skills and abilities to become successful. These include, but are not limited to, the following:
Effective Market Research
Marketing and Search Engine Optimization
Traffic Generation
Pay Per Click Advertising
List Building
Affiliate Marketing
Content Development
Product Development
Monetization
Conversion
Writing Effective Ad Copy
There are many more skills that are interrelated to those mentioned above. None of these skills are hard to learn. The hardest thing for most people is to take action. You must put in the effort if you want results. And you must have patience.
If you want to earn more, you have to learn more. Simply wanting something doesn't mean you're going to get it. It takes hard work and commitment.
95 per cent of people who try internet marketing fail. How many ads that promise wealth for nothing more than your hard earned money have you seen, and hopefully not bought into? Do any of them work? The only ones making money from these schemes are the ones that developed them. And guess what? They are the few who have mastered the long term skills of targeted internet marketing.
If you really want to become a successful internet marketing expert you must develop a plan of action. Make yourself a schedule and stick to it. Write down your goals and include the steps you need to take to achieve them. Plan your work and work your plan. Invest in yourself with a good work ethic and extensive knowledge base.
An idea that you don't take action on is just an idea. If you fail to try you are cheating yourself. On the other hand, if you try and fail you can evaluate your actions, learn from your mistakes, and improve your results. If you truly want internet marketing help, learn the fundamentals and take action.
by: Samuel Dillehay
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