subject: Using Facebook To Generate Home Business Leads - 5 Steps [print this page] Using Facebook to generate home business leads creates a strong foundation for your marketing campaign. FB helps you maintain transparency. Open up and share of yourself. Be a person not a profile. People come to know, like and trust individuals who open up and share their interests on social networks.
Use Facebook as a 2 way street, not a 1 way broadcasting tool. Be a listener and learner. Individuals who share big value on the social site become valuable in the eyes of home biz prospects. Position yourself as an authority by sharing helpful blog posts, videos and articles pertaining to the home business niche.
Give more than you take. Intend to help as many people as possible with each status update. Educate, inspire, prosper.
Using Facebook to Generate Home Business Leads
1 - Stay on Topic
Each status update programs individuals to respond to you. Stay on topic to maintain a consistent message. Sending out all manner of updates - inspirational quotes, personal updates - confuses your audience. 90 percent or more of your updates should be related to your niche, either cash gifting, MLM or any other home based opportunity.
Send out non-niche updates sparingly. Keep your message consistent to establish your brand and increase lead generation.
2 - Join Relevant Groups
Join Facebook groups related to your niche to target your market. Share your latest blog posts and articles. Sharing content positions you as an authority. Individuals from these groups become more interested in what you have to offer as you persistently share content.
Share content from fellow group members. Leave helpful comments. Connect with other home based business leaders and prosper.
3 - Write a Detailed Profile
Explain who you are and how you can help individuals. You seek benefits. We all do. Share how your skills can benefit individuals. Open up. Talk about your interests. This is attraction marketing. Like-minded individuals scan your profile to see if they relate to you on any level.
Be a person, not a profile. You are about more than business. Share your favorite hobbies, movies, whatever. Lighten up, attract like-minded people who are interested in what you have to offer.
4 - Start a Group
Start a Facebook group related to your niche. Invite home business leaders to join your group. Build the community on the idea of sharing valuable content. Make the group exclusive; allow value-packed blog posts, videos and articles.
Check in to Like posts, add comments and connect with new group members. Maintain an active presence on your group.
Running a group helps establish your authority.
5 - Work Facebook Daily
Social people prosper on social networks. Maintain a daily presence on Facebook to generate more leads. Your presence and more importantly the persistence of your message causes people to follow your call to action.
Even if you stop by for 5 minutes, leave a helpful update related to your niche. Your active presence on social sites boosts your trust factor and grows your business. Stop in and check Facebook for at least 5 to 10 minutes daily. Leave a status update each day and visit at least 1 group to comment on posts or share your friend's content.
Using Facebook to Generate Home Business Leads - Summary
Stay on topic to target your market and increase lead generation. Join relevant Facebook groups to connect with leaders in your niche. Open up, share your interests and boost your trust factor by being social. Start a Facebook group to establish authority and work Facebook daily to increase your leads.
Using Facebook to generate home business leads optimizes your marketing campaign like few other practices.
by: Ryan Biddulph
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