subject: 10 Tips For Designing An Effective Online Survey [print this page] Online surveys are a popular way for businesses to gauge customer satisfaction or measure the impact of a marketing campaign. Surveys can be posted on the business website, and participants can be invited by email or Facebook. There are many ways in which a survey can be helpful in revealing things about your business, product, or service. Nevertheless, some ground rules apply when it comes to putting the survey together.
1. A short survey is better than a long one. Most participants are willing to spend on average up to ten minutes completing a survey. In practice, this means that an online survey with more than twenty questions is too long.
2. Questions on an online survey need to be easy to understand and easy to answer. This means that short questions and short answers are best. Multiple choice questions are a popular option. Avoid asking open-ended questions, and be careful not to suggest the answer in the way the question is posed. If possible, offer a scale of answers ranging from negative to positive, for example, 1 being a most negative response and ten, a most positive response.
3. Grouping questions together according to topic enables you to ask general questions first, before going into more detailed questions. When you group questions that use the same answer scale together, the participant will be able to answer the questions more quickly.
4. Place sensitive questions near the end of the
by: Peter Andrews
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