subject: Want Perfect Clients For Your Job? [print this page] Everyone who runs their own business wants to have fun while doing so. Having great clients makes your job so much easier. It is important to find clients who understand what the true purpose of your company is. The ability to mesh well with the people you do business with will help grow your company.
Look For A Client Who Shares Your Vision
Small business owners get into business for a reason. One reason to start a business is to make a product more accessible to the public. A school teacher may decide to work with a non-profit organization to offer discounted tutoring sessions to inner-city students. Doctors may team up with a non-profit to offer discounted health services to those who need it most. Clients who share your vision make it easier to turn your vision into reality.
Clients Who Understand Your Industry Are Ideal
Some clients may not understand what you do. This can cause unrealistic expectations from clients. A client who doesn't work with writers that often may expect you to ghostwrite a non-fiction novel for $100. Most writers wouldn't think of charging less than $1,000 even for the easiest project of that nature. Clients who don't understand your industry may ask for unrealistic turnaround times for work as well. They also may shy away if you ask for payment upfront even if it is common in your industry. Working with someone who understands what you do makes your life much easier.
Find Clients Who Let You Do Your Job
You have to allow for client input during a project. However, your clients need to let you do the job you were hired to do. Too much oversight from clients can cause you to feel overwhelmed by all the demands. Clients should understand that too many changes during the course of a project can degrade the overall quality. A client who understands you were hired because you can do the job better is the perfect client for you.
Having ideal clients will make for an ideal job. Most people start their own company because they are sick of working for people they can't stand. It wouldn't make sense to then go out in search of new clients who would rob you of your creative energy. You should be working with people who share your vision, understand your industry and also allow you to do your job. Anything less can lead to a less than ideal working relationship.
by: Peter Wendt
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