subject: Wholesale Retailers And The Benefit Of Customer Returns [print this page] Sometime customers desire for their recent purchases wanes soon as they get home. So they would rush back to the department store and ask assistance for their return. The item becomes a customer return which can no longer be displayed or thrown away. These items make it back to the inventory and are considered part of the bulk of department store returns. Wholesale retailers can take advantage of these items to make a good profit and business with once returned items.
Good Quality Customer Returns
Customers return items theyve brought because the product is either defective or they have just changed their mind. Department stores also deal with serial returners or people who return products after claiming ownership. Most large department store chains cuts this type of practice with customer return lists linked to their driver license numbers. The other half that takes the bulk of department store returns are the undecided shoppers who cant decide on what they really want so they buy different colors or style and return those that doesnt meet their taste.
Looking for a concrete number of customer returns is nearly impossible, but more and more suppliers are developing ways to track these returns to handle them properly and shorten the time taken for products to go back into the liquidation on the wholesale market.
When you look at department store returns, they are actually organized according to reasons for return. Those that are broken and non-functioning items are sent back to manufacturers as bad orders. These items will be tested, replaced with parts or repaired, tested and then they will be available for new customers. You may expect these items to be relabeled and sold to wholesale liquidators for redistribution and marketed as new products at smaller retail stores.
When customers simply changes their mind, or returned items are truly beyond repair, these items are bundled and sold as customer returns to wholesale dealers. These bundles contain a small percentage of damaged merchandise but they are sold at great discounted prices which still allows for big profit generation for its resale.
Many resellers purchase this bulk of department store returns for their online shops and small boutiques. You will notice a growing number of purchasers from online shops and retailers who find unique pieces and quality items from their wholesale customer returns. A small percentage of damaged items, is overlooked when profits grow from these items brought a bargain prices.
A Boon for Wholesale Retailers
Todays retail market is actually filled with items that were once part of the bulk of customer returns. Youd be surprised to find suppliers and wholesale liquidators on continuous search for companies who wants to dispose their returns and make profit from it.
by: Karmin Heusaff
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