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subject: Gold: A Popular Investment [print this page]


As the United States slowly recovers from the worst recession in decades, people are looking for safe and reliable ways to invest their money. Of course, CDs and stocks are still popular investments, and if invested in carefully, they can usually churn out fairly stable and reliable returns. However, another type of investment has becoming increasingly popular--gold.

Although historically, gold does not produce high returns, it rarely loses value, making it a stable investment. And as the economy still recovers from a recession, gold's high value makes it a better investment than it has been in decades. Because of gold's recent increase in value, more and more people as well as corporations have been buying and selling gold.

Gold has a long history, and the story of its discovery and origins are largely lost to us, although many archeologists believe that gold was first mined and used in the Middle East. From the beginning of recorded history, gold has symbolized power and wealth. Ancient Egyptian, Roman, and pre-Columbian empires commonly used gold in their artwork and decorated their palaces with gold to symbolize status and grandeur. In the mid 1800s, gold rushes in the United States in other countries frequently made headlines and drew thousands to mines in search of gold and its promised wealth.

And starting in 1821, gold was used as a currency standard in hopes of stabilizing the global economy. Each country issued currency only to the amount of gold that it held in reserve. Great Britain was the first to establish this gold standard, followed by the rest of Europe and the United States. The gold standard lasted until the 1930s.

In more recent years, gold has continued its legacy of representing value and prestige. Gold jewelry and gold plated household items are still prized possessions among many people in the world. And gold is even being used in many different technologies. But aside from decorating homes, fingers, and science projects, gold has also frequently been a popular investment.

In fact, over the past two years, buying and selling gold has been incredibly popular. And the reason is due to the slump in the economy. When the value of the dollar goes down, the price of gold goes up. Generally speaking, the value of gold is more stable than the dollar and rarely looses value. And as the value of the dollar falls more than it has in decades, gold is becoming more and more valuable. In fact, over the past couple of years, the price of gold has increased nearly 70 percent.

Gold is often the standard that determines the value of other quantities of money and is also valuable because of its rarity and unique qualities. There are only a handful of good gold mines in the world today, and in order to recover one ounce of gold, ten tons of dirt and rock have to be sifted through. And aside from its rarity, gold has several qualities that differentiate it from other metals. Gold is extremely malleable, which means people can use gold to shape objects such as jewelry, and it is incredibly durable and will never rust or corrode. For these reasons and more, many people feel much safer owning gold versus having cash.

Lately, there have been several commercials seen on television, advertising cash for gold programs. These programs are capitalizing on people's need for cash and willingness to make easy money. However, these programs that are seen on television have been receiving a lot of negative press lately for not delivering the money they promise or for undervaluing the gold and not paying customers all the money it's worth. In many instances, these organizations offer thousands of dollars less than the appraised value of the gold.

Online organizations that purchase gold from individuals have a much higher rate of customer satisfaction, especially in terms of how much money people receive. And these companies are doing everything they can to make the process as easy as possible. For instance, they frequently provide the envelopes and postage people need to send in their gold and sometimes offer insurance options to protect people's gold while en route.

In order to find a reputable institution to buy or sell gold and gold jewelry to, a person should check the Better Business Bureau to see which companies are the best and have received the fewest customer complaints. As a rule of thumb, an organization that specializes in more than just gold and has been around for at least a few years is likely to be more reputable than a company that has just popped up and only wants to buy gold. Respectable coin dealers can often be the best place to buy or sell gold as they typically have a reputation for appraising precious metals.

You should also compare prices to make sure that you're getting the best deal available. It's also wise to look at the gold market. Research how much gold is worth per ounce and estimate how much you pay or receive when buying or selling gold. Companies that offer scams capitalize on people's desire to have money fast. But if you slow down and take the time to research your options, you will be more likely to find a fair deal and avoid losing money versus making it.

And as more and more organizations are beginning to recognize the increased value of gold, it's become fairly easy to find a trusted company that will buy or sell gold. So whether you're looking to sell or buy gold in Birmingham or elsewhere, there has never been a better time than now to take advantage of gold's appreciated value. Gold is reliable and stable. Although historically gold doesn't usually present high returns as an investment, it rarely loses value. And as people are recovering from an unstable environment, a stable investment may be just what they're looking for.

by: Art Gib




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