subject: How To Effectively Market For A Dog Walker [print this page] While marketing for a personal business, such as that that a dog walker would have, it can be difficult to find one clear cut method that can boost your business. One thing is for certain however, print marketing should certainly be taken advantage of in addition to word of mouth recommendations for your small business. The problem can arise with determining what type of marketing for a dog walker can suffice to build your business, so you have to think of the places that you can market naturally. Consider on the go marketing, like when you are approached by someone while you are out walking, or even marketing in local pet stores, where people might frequent that are in need of a dog walker.
On-the-Go ways to Market
There is no way that you can walk dogs with a poster stapled to your shirt (well you can but would certainly deter people from asking you about your services). So instead you should consider carrying a small form of marketing that you can hold on your person somewhere easily and have printed affordably by an online printing company. Consider using some business cards or printed postcards as quick handouts that share your information on them and the services you provide. These are easy to hand out to anyone that you might come across in passing without having to go into too much detail, since most of the time you are going to be pulled away from talking to a potential client for very long.
Free Standing Marketing
Marketing for a dog walker when you are not present is a whole other type of print marketing that needs to be looked into by a professional. You want to use a form of marketing that will speak to your business, while a business card can work it might not convey the information that a client wants to know. Try making a brochure with an online printing company that is going to speak to who you are, the services that you offer and the areas of town that you can walk dogs in. You want to make potential clients that pick up your brochure feel as though you are professional and learn as much as they can about you. Then, all you have to do is get a brochure display holder and put your prints on the counter of local groomers, specialty stores and pet stores, with their permission of course.
As a professional dog walker there are several other forms of marketing that you can participate in, you just have to be sure that you are marketing with the right print and to your target audience. Oftentimes we will overlook these two items and go for a print that is affordable, but remember that an affordable print that is not done properly can cost you business. Take a look online for some ideas that you can implement into your marketing campaign and get your prints done soon so that you can start marketing!
by: Uncle Sumi
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