subject: Orm - Sculpt Your Online Identity [print this page] When youre creating your Legend online, be sure to use keywords in any content you create. Keywords are an integral part of any campaign to create, makeover, and monitor your online identity.
In case you dont know, keywords are the words people use when theyre searching for something on the Web. If youre looking for someone to care for your African Grey, youd probably search under something like parrot vet. Thats a keyword. You want to use a lot of them that are relevant to your business or practice when creating content for your site.
You were able to identify where my fear was coming from (and how to get it out) to connect with people beyond this little lens.
Carmen Dragomir
You might aim for creating three or four posts on each site each week. Yes, thats a lot of writing, but its crucial when establishing your online identity and protecting your brand. Google loves seeing new content because it means your site is vital and active. So keep those posts coming if you want to experience true brand growth.
When you create your posts, remember to show what is unique about you. Tell readers the story of your life not all at once, but let them get to know you over time. Show them why they should do business with you and not your competitor.
Google also loves video, so be sure and include video uploads to your website - at least one a week for each site. If that sounds like a chore, make a point of getting comfortable on camera. Just pretend like youre talking to your best friend or your sister. Whoever makes you feel the most comfortable. You can even post a picture of your friend behind the camera so youll always be at ease and natural.
These two wacky characters are as funny as they are brilliant.
Alison Gilbert
Want to learn more? and find out all there is to know about reputation defense and creating a positive online presence.
by: Charlie Seymour Jr
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