subject: Reputation Management Agency: Focusing On The Positives [print this page] There are two purposes why a business will hire a reputation management services: one is to help bury the problem where nobody can see it and another is to help the problem go away. In a competitive industry, one wrong movesuch as a negative publicitycan send you spiralling down to a point where its very hard to recover. You can be sure your competitors will be up there looking at you struggling and applauding all the way.
Sinister side of competition
But theres competition sometimes triggers the worst in people and this could result to flaming articles or rumours targeting your company. This happens when your competitors could not compete with you head-on in terms of products, services and brand so they resort to underhanded methods in order to bring you down. Unfortunately, its very hard to trace the originator of these rumours and so you end up fighting an unseen enemy. Mostly, however, these are started by malicious people who have nothing to do but pull off a prank by destroying someone elses reputation. And this is where Online Marketing Training trouble shooters will come in: to help you protect your reputation or turn a negative publicity into something positive.
Fixing a broken name
The term fixers have been attached to these online reputation agencies but thats actually a disservice to the time and effort they spend for corporate reputation management. For example, a company is doing research on an innovative drug to cure cancer and just when it was about to introduce it to the market, a report comes out alleging that the drug has debilitating side effects. That report could derail all the effort even if theres no truth to the allegation. Immediate damage control is needed and that includes press releases, press conferences, publishing the results of the studies, highlighting the accreditation from the FDA citing the safety of the product, testimonials of cured patients, etc.
Trusted brand
Theres a huge potential to develop your brand further by allowing these trouble shooters specializing in Internet reputation management to find any positive comment about your company, or if not, make a positive comment about your brand in social media or online community forums. Any criticisms can also be seen in a positive light provided that they are legitimate. Throughout all this, it could only be to your advantage if you can come across as a conscientious company which immediately address a customer complaint.
by: Creatine Marketing
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