subject: Marketing Using Facebook And Mobile [print this page] Does your website have a mobile version yet? Do you feel like its important enough to really dedicate time to? Well, Facebook founder Mark Zuckerberg does. In a recent interview, he repeatedly cited mobile as the platform to focus on in coming years. As Facebook shifts its focus we may need to shift our marketing using Facebook as well.
When Mark Zuckerberg spoke at the Techcrunch Disrupt conference this week in San Francisco, he acknowledged Facebooks disappointing stock performance. When asked where he went wrong, he pointed towards a focus on HTML5 over mobile. He put it succinctly, saying, We burned two years not working on mobile.
This is a big admission from a man who doesnt often admit missteps, but he seems prepared to remedy the mistake in a big way.
It is really clear from the stats and my own personal intuition that a lot of energy in the ecosystem is going to mobile, not desktop, Zuckerberg said. Now we are a mobile company and all the code is being written in mobile, on mobile we are going to make a lot more money than on desktop.
That is the future.
He was also asked about the rumors that Facebook is producing their own smart-phone, but he shot those down.
Its a juicy thing to say were building a phone, which is why people want to write about it. But its so clearly the wrong strategy for us, he said. Clearly Zuck is more interested in the software side of things. At least we can all look forward to a future where the Facebook app for your mobile phone actually works, as the current iteration is sluggish and often times buggy.
Even if you dont care about Facebook, there is still some value in the interview. Its been clear that mobile is important for awhile now, but hopefully one of the most successful internet companies in history emphasizing it will convince any holdouts.
Clearly we can say that, Mobile platform is becoming more of a mainstream. Mobile web viewers are 67% more likely to advocate your cause than desktop viewers. Generation Y prefers the mobile web over the desktop equivalent. According to Google 60% of all search is local and drives in-store foot traffic. Customers using their mobile are one step closer to making a decision. No matter what your business - factoring mobile into your business equation has becom mandatory. Have a look around you and you will realize where the whole world is heading - it's "New Mobile Era".
Need help getting your foothold in Facebook Marketing? Contact Wikimotive for a free evaluation of your facebook marketing strategy and advice on how you can improve.
So remember, using Facebook as a marketing tool is here to stay.
by: Wikimotive
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