subject: Seo Tips For Small Business Owners - Don't Be Greedy With Your Keywords [print this page] Serch Engine Optimisation or SEO as it is commonly known is usually the last thing on a small busines owners mind.
However, Search Engine Optimisation can have a lot of benefits, it can bring highly qualified visitors to your website for one, and it can also help you build credibility because the more your name starts appearing on Goolge when people search for the services you offer the better.
When it comes to optimising your Small Business Website so that it starts appearing higher up on Google and the other Search Engines for the Keywords you are targeting you definitely have to plan ahead and above all:
Don't be Greedy with Your Keywords
You see, if you try and optimise your website for too many keywords it's just not going to happen, your SEO will ineffective and you will be wasting your time.
It's far better to be specific in the terms that you are targeting, this will not only get your website higher up the search engines generally it will also increase the quality of the visitor that arrives at your website because they will be arriving at your website after they have searched for exactly what your page is all about.
So, read the rest of this article to find out the best way to maximise your chances of getting on page 1 of Google.
Lets assume you are a Semi Permanent Make Up Technician based in the county Surrey in the UK.
To start with you don't want to try and optimse you website just for Semi Permanent Make Up, there will be too much competition for that, instead you would be far better to optimise your site for the term Semi Permanent Make Up Surrey.
Also, there are other keywords you may want to target like: Permanent Cosmetics, Permanent Eyeliner, and Eyebrows etc.
The problem is, if you try to optimise your site for all those terms your site will probably not get on page 1 of Google where it needs to be.
So, my advice would be to do the following.
Start small and as your website SEO gains momentum increase the reach.
For Example:
Try targeting one of the towns in Surrey first, then as your website becomes more popular turn your attention to Surrey, then once you have go that sorted, you can go for the big terms like: Semi Permanent Make Up.
If you are greedy to begin with you will get no traffic.
by: L J Wood
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