subject: Be A Shopper's Friend! Print Useful Product Catalogs [print this page] A catalog printing should be the friend of the holiday shopper. Color catalogs give shoppers an easier time in searching for items since everything they need is already printed in them. You must realize however not all catalog printing is the same. Some catalogs can be more useful than others. In this article I will help you to be a true friend of holiday shoppers by giving you a few tips of how to print truly useful product catalogs with elements that shoppers will really appreciate. 1.Multiple product images Ask most shoppers and most will tell you that they like color catalogs with multiple product images. Just like in normal shopping people like seeing a product from all the angles. This is just to make sure that everything looks alright and that the product has the shape and form that they really like. So try to have multiple product images in your own catalogs to help shoppers get the same experience. Two to three different shots should be enough, but more will be better. 2.Fully detailed descriptions Of course, all shoppers also like fully detailed descriptions of products in catalogs. Do not just gloss over the main features. Add in every technical detail about your products, especially if it is something advanced or detailed such as a digital device. These details are part of a shopper's judging process as they compare and contrast different products. This can really help in selling your products so make sure all the details necessary are printed within the catalog. 3.Comparison charts It is also quite useful to most shoppers if you put in a comparison chart of all of your related products. Most charts will include performance values, quality classification and of course price. Shoppers like to see statistical comparisons of products so that they at least can have a good and informed decision when they buy. So if you have space in your catalog printing, try to reserve a page or two that shows these comparisons. 4.Guarantees Don't forget to also always display the guarantee. Shoppers feel a lot safer and more interested if they know that your products have certain guarantees. That is why more people will tend to buy a product with a good guarantee indication in it than something that has no indication of it whatsoever. Place this guarantee details for every major product you have in a visible area so that you can easily convince a lot more people to buy the product. 5.Quick ordering procedures You might also want to know that your catalogs should always mention how to order products and the details on how to quickly order them. If the ordering process for products is easy and quick, the odds are good that you will get better sales since readers are more encouraged. So try to add order forms or postcards in regular intervals within your color catalog to show people it easily can be done. 6.Excellent catalog distribution Finally, always try to make your catalogs accessible to shoppers. Try to leave a pile of catalogs in your cashier or front desk area so that people can easily pick them up. Also, try to leave some catalogs around your neighborhood in mailboxes and even some public places to increase the reach of your catalogs. As long as your catalogs are easily available and accessible, many people will appreciate the opportunity to shop for your products without too much effort. So what are you waiting for? Be a shopper's friend and integrate all this into your own catalog printing. Good Luck!
Be A Shopper's Friend! Print Useful Product Catalogs
By: Colleen Davis
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