subject: Get Connected: Internet Services Vital To Marketing Online [print this page] Becoming a success in internet marketing is assured if you have the right tools and connections.
That means getting hooked up with all the right Web sites that are popular and see a lot of traffic. This also means that you're going to have to develop some skills with these various sites and how they operate.
It would be very surprising if you haven't hear of Google. But what a lot of casual Internet users don't understand is that Google is a lot more than just a search engine.
Mail
It also offers GMAIL, one of the best e-mail accounts to have, and other services like Google Analytics, Webmaster tools and Google AdWords. People who are serious about internet marketing should have accounts with these services.
Money Management
PayPal is another vital account for just about anyone who's doing business online. Owned by eBay, PayPal is a reliable way of transferring money online. PayPal has a variety of account settings and withdrawal options, and allows you to get one-time payments and recurring payments with just a few clicks of the mouse.
List Management
Building client lists is another vital part of the Internet marketing trade. To do this, you need a professional grade e-mail service that includes an auto-responder and broadcast service.
These services help you get your message out to clients 24/7 with little muss or fuss. Aweber is one of the premiere services on the Web. It has an easy-to-use setup wizard that allows you to easily configure your account and to set up good followup series.
Take It To The Top Level
Nanacast is a great method of integrating your PayPal and auto-responder. This system will help you process your sales and allow you to make up-sells, down-sells and much more. Nanacast cans also help you establish varying payment structures and integrate it with your list building software.
Domain Names
It's advisable to own your domain name, as you never know what's going to happen with Facebook or any external Web site. Namecheap is a great place to purchase a domain name. They're inexpensive and reliable.
Communications
For communications, use Skype. It works over your computer and is very inexpensive and affordable. Finally, social media sites like MySpace, Twitter and Facebook should not be forgotten. They'll help you get your message out quickly and will help you easily build a list of clients and potential clients.
by: James Schramko
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