subject: Mobile Phones And Sms Marketing [print this page] SMS marketing has created a buzz in the world of business and marketing. It has made business organization to go for novel and atypical way of market their products and business in an extremely cost effective way. Mobile phones indeed have brought kind of a revolution in the world of business and marketing. Before the use of mobile phones and telecommunication to market the product, business would have to resort to the extremely costly channels for business promotion. Since the advent of cell phones, things have changed dramatically. Now, even a small or medium business can market the business with the fraction of the cost would spend on other mediums like television, newspaper etc.
Other than business enterprises, this kind of marketing is also very helpful for the general populace. This article will shed light on how it has helping the customers and corporations both.
How it helps commoners?
Constant updating: biggest benefit for customers for this kind of marketing is that they can abreast of latest developments of their favorite brands and other things. As message can be delivered within some seconds, organizations keep on informing the customers about the latest developments and news.
Easy to get: SMS does not just help customers to get information about products but it also helps them to order them or have them delivered very easily. For instance, before the use of mobile marketing; people would have to shun their comfortable couches and cozy homes to visit markets, shopping malls and buy the thing of their choice. Now they can book the order by sending a text message.
Benefits of SMS marketing for third world:
Things have become particularly easier in the developing region of the world. Third world dwellers would suffer most due to dilapidated communication structure. Mobile phones have brought significant comfort in their lives. For instance, good communication used to be very expensive in Pakistan.
Conclusion: in a nutshell, nothing has changed our lives as information technology, telecommunication and cell phones have. This is the reason that even humungous organizations cannot help but getting into the SMS marketing.
However, the biggest gainers remain the small business or the budding organizations. Now they can market their product and business in an extremely efficient way with very low and sometimes even now cost.
by: John Nisar
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