subject: Advantages Provided By Appliance Buying Groups [print this page] Appliance buying groups deliver several advantages that can level the competitive field between independent dealers, big box stores and franchise operations. These advantages are gained through the pooling of purchasing power of independent dealers within a group combined with the efficiencies that are realized by suppliers dealing with a single entity as opposed to a varied selection of individual buyers.
Advantages provided by appliance buying groups include:
Competitive pricing The purchasing power of a group can ensure a lower price per unit. Unit prices can be lowered further with the issuance of rebates awarded at various time frames or for cumulative purchases that reach pre-set benchmarks.
Extensive product and sales training for store personnel that goes far beyond the training offered at the big box stores to ensure independent retailers sales staff are experts for the products they sell.
Better purchasing terms Appliance buying groups can negotiate better terms ranging from extended payment schedules to larger discounts for making payments on time.
Reduced advertising rates Buying groups can save money beyond lowering unit prices by using their buying power in other areas as well. Advertising campaigns can target traditional media outlets such as television, radio, and print or focus instead on raising a dealers visibility online. Either way, pooled purchasing power can be used to reduce advertising costs.
Lowered costs for marketing materials Whether a campaign is being built to strengthen a dealers brand or just to improve the quality of pamphlets, brochures, etc., buying groups can bring professional quality products within reach for even their smallest dealers.
Access to previously unavailable products Group purchases can allow independent dealers to broaden their inventory and potentially help their bottom lines by gaining access to close-outs, derivative models that cannot be shopped at the competition, and other appliances that they would not have access to due to minimum purchase requirements.
Appliance buying groups afford members many of the same advantages and luxuries experienced by large chains and big box stores while allowing smaller dealers to compete on pricing as well. For more information on the benefits of participating in appliance buying groups, visit: http://www.nationwidegroup.org/
by: nationwidegroup
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