subject: Out-Of-Home Advertising Can Draw Sales for Small Business [print this page] Out-Of-Home Advertising Can Draw Sales for Small Business
We see and hear it all around us. It's on a bus roaring past us, on street lampposts and tarpaulins, on a rotating stand, on large CD screens, on the sides of tall buildings, even on the radio. It is called out-of-home advertising or OOH and it's something every entrepreneur should understand and use. It is all advertising that we can see outside our house the moment we step out of the door.
Billboards, mall posters, waiting shed ads, lamppost banners, transit ads, elevator digital ads, LED signage, train wraps, building wraps, mobile truck ads and airport ads are but some of the many outdoor ad executions that we see nowadays.
Since people are now more mobile and spend most of their time outside their houses, OOH ads are now considered the most effective medium in reaching target markets.. The presence of OOH ads in the marketplace, points of sale and just about everywhere a person goes ensures the delivery of the message at the highest level of frequency.
OOH advertising is still the most cost-effective medium and it is the main reason why OOH is advisable for small businesses. Since OOH ads offer whole day exposure, the small business owner is assured that costs put on outdoor ads are not wasted.
Likewise, for such a small budget, a small business can promote its products and services, making the ad campaign appear rather big to the public because you have innovation and flexibility in the execution of the advertisement, including its size, layout and design.
In looking for an OOH advertising company, business owner should find out if it has the right ad medium, such as mall posters, lampposts banners, billboards, etc. to promote your business. Second is the competency; meaning, the advertising company can really execute and maintain the campaign and of course, it should be legitimate company operating with valid permits.
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